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THIS IS WHY BRANDS HIRE US
Our Types of Challenges
We focus our Habit Science capabilities on 4 types of challenges brands commonly face
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CORE
Answering the fundamental questions that sit at the heart of a brand’s strategy
CREATE
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Generating, iterating and strengthening ideas to drive growth
COACH
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Establishing and developing habit science capabilities within brand teams
CRITIQUE
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Evaluating, improving and de-risking innovations and comms
Our Guiding Lights
Regardless of the challenge in front of us, these principles never lets us down
We take pride in
CREATING
IMPACT
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Bespoke Deliverables
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Podcasts & Videos
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Dynamic Debriefs
We believe in
BLENDED
INTELLIGENCE
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XXP Interviews
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Strategic Gen AI
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Visualisation & Brainstorming
We embrace
EXPERIENTIAL
METHODOLOGIES
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In-situ interviews & habit hang-outs
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Consumer Closeness
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Test & Learn
SCIENCE-BASED
APPROACHES
We use
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Evidence-based hypotheses
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Bias-aware testing
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Validated Frameworks
Our Experience & Scale
We have experience building habits across many categories e.g.
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Alcohol Drinks
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Carbonated Soft Drink
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No/Low Alcoholic Drinks
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Consumer Electronics
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Confectionary & Snacking
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Breakfast Cereals
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Consumer Healthcare
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Household Care
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Personal Care
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Beauty & Fragrances
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Sport & Entertainment
We have operations in over 30 countries, including:
Europe: UK, France, Italy, Spain, Portugal, Germany, Romania, Poland, Hungary, Czechia, Greece
Asia & Australasia: China, Japan, Malaysia, Indonesia, Thailand, India, Pakistan, Australia, New Zealand
MEA: Saudi Arabia, Egypt, Nigeria, Kenya, South Africa
Americas: USA, Canada, Mexico, Brazil, Argentina, Chile
Our Partnership Commitment
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We believe in a dynamic way of working that fosters both collaborative support and the constructive challenge of ideas.
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We encourage innovation and critical thinking by creating an open environment where project members feel empowered to share their thoughts and perspectives.
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We encourage the respectful challenging of ideas to get to better outcomes.
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This approach strengthens the ideas generated and ensures thorough evaluation and refinement to achieve the best possible outcomes.
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Collaboratively, we build a foundation of trust and mutual respect, allowing for honest feedback to drive continuous improvement and sustainable growth.