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THIS IS WHY BRANDS HIRE US

Our Types of Challenges

We focus our Habit Science capabilities on 4 types of challenges brands commonly face

Core challenges

CORE

Answering the fundamental questions that sit at the heart of a brand’s strategy

CREATE 

Create challenges

Generating, iterating and strengthening ideas to drive growth

COACH

Coach challenges

Establishing and developing habit science capabilities within brand teams

CRITIQUE

Critique challenges

Evaluating, improving and de-risking innovations and comms

Our Guiding Lights

Regardless of the challenge in front of us, these principles never lets us down

Creating impact

We take pride in

CREATING

IMPACT

  • Bespoke Deliverables

  • Podcasts & Videos

  • Dynamic Debriefs

Blended intelligence

We believe in

BLENDED

INTELLIGENCE

  • XXP Interviews

  • Strategic Gen AI

  • Visualisation & Brainstorming

Experiential methods

We embrace

EXPERIENTIAL

METHODOLOGIES

  • In-situ interviews & habit hang-outs

  • Consumer Closeness

  • Test & Learn

Science-led approaches

SCIENCE-BASED

APPROACHES

We use

  • Evidence-based hypotheses

  • Bias-aware testing

  • Validated Frameworks

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Our Experience & Scale

We have experience building habits across many categories e.g.

  • Alcohol Drinks

  • Carbonated Soft Drink

  • No/Low Alcoholic Drinks

  • Consumer Electronics

  • Confectionary & Snacking

  • Breakfast Cereals

  • Consumer Healthcare

  • Household Care

  • Personal Care

  • Beauty & Fragrances

  • Sport & Entertainment

We have operations in over 30 countries, including:

Europe: UK, France, Italy, Spain, Portugal, Germany, Romania, Poland, Hungary, Czechia, Greece

Asia & Australasia: China, Japan, Malaysia, Indonesia, Thailand, India, Pakistan, Australia, New Zealand

MEA: Saudi Arabia, Egypt, Nigeria, Kenya, South Africa

Americas: USA, Canada, Mexico, Brazil, Argentina, Chile

Our Partnership Commitment

  • We believe in a dynamic way of working that fosters both collaborative support and the constructive challenge of ideas.

  • We encourage innovation and critical thinking by creating an open environment where project members feel empowered to share their thoughts and perspectives.

  • We encourage the respectful challenging of ideas to get to better outcomes.

  • This approach strengthens the ideas generated and ensures thorough evaluation and refinement to achieve the best possible outcomes.

  • Collaboratively, we build a foundation of trust and mutual respect, allowing for honest feedback to drive continuous improvement and sustainable growth.

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