T.A.G. is academically rigorous, but it is designed for commercial application with actionability in mind. It focuses on those elements and approaches that brand teams can impact, rather than remaining high-level and hypothetical.​

 

T.A.G. can be used to examine and explain individual elements of habit development, or it can be used across the full habit cycle. This means the framework can be applied to understanding specific behaviours, product and service innovation, as well as comms development. ​

 

T.A.G. allows exploration of the immediate and longer-term influencing factors that shape behaviour, from the contextual environment of the decisions to the complex and subtle impact of cultural norms. This makes it a perfect tool for landscape understanding or deep diving into consumer attitudes and perspectives.