HABIT NOW

​We are an insights and strategy consultancy that uses Habit Science to help brands understand why people do what they do and how they can influence this for their benefit. We utilise behavioural economics, neuroscience and motivational psychology to show how brands can find gains across the complete habit cycle. At the heart of our work is the T.A.G. Framework (Triggers, Actions and Goals), which leads to resilient insights that can help make or break consumer habits, leading to brand growth.