WHAT WE DO

HABIT NOW helps global organisations translate consumer insight across cultural contexts - so strategies remains coherent, locally effective, and actionable.

As cultural insight specialists, we work in situations where an insight is strategically important, has proven value in one market, and now needs to travel across others. Our role is to understand how cultural context reshapes meaning - and what that means for interpretation, execution, and decision-making.

Cultural Meaning -
Going Beyond Insight

Consumer insight is always shaped by cultural context.

What motivates, reassures, or persuades people in one context may not do so elsewhere - even when the underlying need appears similar.

We focus on meaning: how people interpret an insight through their everyday habits, constraints, and social norms. This allows us to explain why the same insight can:

resonate powerfully in one market
feel irrelevant or risky in another
or attach to entirely different behaviours

Our aim is to help organisations build resilient insights - insights that can hold their strategic value as context changes, even when behaviour and expression vary across markets.

Understanding these differences early prevents execution dilution later.

Why Habits Matter

Culture doesn’t influence behaviour in the abstract.

It does so through habits - the repeated, taken-for-granted behaviours that shape how people act in real situations.

By examining habits across contexts, we can see:

what people are already doing
what feels natural versus effortful
which goals are actually being served

This is where insight succeeds or fails when it moves across markets.

Our Approach

Our work begins with close attention to how people actually live, decide, and behave in context.

We draw on qualitative, ethnographic, and anthropological approaches to understand everyday habits as they are experienced locally, not as they are assumed globally. This allows us to see how meaning is shaped by cultural norms, social expectations, and practical constraints in real life.

Where appropriate, we combine this human understanding with AI-supported analysis to work more effectively with complex qualitative material - identifying patterns, contrasts, and blind spots across markets. We refer to this combination of human judgement and machine-supported analysis as blended intelligence.

We also use T.A.G. (Triggers, Actions, Goals) as a sense-making lens, helping us structure what we observe and translate behavioural understanding into clear strategic implications.

what prompts behaviour
what people actually do
what they are trying to achieve in a given context

Tangibly, this means understanding

what HOLDS true across markets
what SHIFTS with cultural context
and what BREAKS entirely

The outcome is not more learning for its own sake, but clarity on what to do next so decisions are made with confidence.

What Clients Get From This Work

Clients work with HABIT NOW to:

avoid costly misinterpretation of insight
make more confident strategic decisions before scaling
reduce internal friction between global and local teams
protect investment by identifying cultural risk early

We take responsibility for the cultural and behavioural understanding required to make insight actionable across markets, often integrating with existing insight ecosystems and creative/research partners.

Our Work

We deliver this work through Cultural Insight Viability Assessments - focused engagements designed to translate insight across markets at the right depth for the decision at hand.

Depending on the situation, this may involve:

rapid sense-checking of a single insight
more considered cross-market reviews
or deeper foundational work where assumptions need to be revisited

The emphasis is always on choosing the right depth, rather than defaulting to more research.

"People don’t see the world as it is.