Too often, consumer research focuses on the mechanics of behaviour without fully understanding the driving forces behind it. This results in incomplete and unactionable explanations of consumer behaviour.

 

This is a problem because if you don’t know how decisions are made, how can you influence them to benefit your brand?

 

This is where HABIT NOW can help.

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We use habit science to help brands understand why people do what they do, how behaviour becomes habitual and what can be done to reinforce or disrupt these patterns.

 

Habit science combines elements of behavioural economics, neuroscience and motivational psychology. From the macro-influence of culture to the specific triggers which incite action, it provides a more complete and brand-actionable view of human behaviour.

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This leads to resilient insights, smarter strategies, better business decisions and more profitable growth.

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HABIT NOW provides clarity and direction so that together we can make smarter decisions, tap into core behaviours and start benefiting from the power of consumer habits.