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WELCOME TO THE
HABITS BUSINESS

Regardless of your industry, if you work in Marketing, Insights or Strategy, you are in the Habits Business.

 

Whether your objective is to make people buy your product once again, choose your brand instead of the competition’s or get them to trade up within your portfolio, you are asking them to make decisions that benefit you and your brand.

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To think of it another way, you are either trying to make or break a habit.

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Understanding how decisions are made, why they become habits, and the different ways that you can influence them is a huge competitive advantage.

 

HABIT NOW offers Smarter Thinking Consultancy for ambitious brands seeking to benefit from the power of consumer habits.​

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Too often, consumer research focuses on the mechanics of behaviour without fully understanding the driving forces behind it. This results in incomplete and unactionable explanations of consumer behaviour.

 

This is a problem because if you don’t know how decisions are made, how can you influence them to benefit your brand?

 

This is where HABIT NOW can help.

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We use habit science to help brands understand why people do what they do, how behaviour becomes habitual and what can be done to reinforce or disrupt these patterns.

 

Habit science combines elements of behavioural economics, neuroscience and motivational psychology. From the macro-influence of culture to the specific triggers which incite action, it provides a more complete and brand-actionable view of human behaviour.

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This leads to resilient insights, smarter strategies, better business decisions and more profitable growth.

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HABIT NOW provides clarity and direction so that together we can make smarter decisions, tap into core behaviours and start benefiting from the power of consumer habits.

Examples
from the

Habits
Business

MAKING & CONSOLIDATING

  • Driving repeat purchase

  • Defending market share

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BREAKING & BENDING

  • Disrupting a new market/segment/channel

  • Driving Premiumisation

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INFLUENCES & CONTEXT

  • Understanding the role of culture on behaviour

  • Identifying key triggers and trigger points

STAY IN THE KNOW

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